The Definitive Guide to Entertainment Marketing: Bringing by Al Lieberman, Pat Esgate

By Al Lieberman, Pat Esgate

Leisure advertising NOW:
Every Platform, expertise, and Opportunity
Covers movie, cable, broadcast, tune, activities, publishing, social media, gaming, and more

Reflects strong tendencies starting from smartphones to globalization
Demonstrates step forward suggestions integrating ads, promoting, PR, and on-line content material distribution

By insiders with many years of expertise as leaders and consultants

Entertainment spending is hovering around the world, pushed by way of new applied sciences, new systems, new enterprise versions, and unrelenting call for among seven billion shoppers. that suggests leisure advertising and marketing possibilities are hovering, too. yet this enterprise is extra advanced and aggressive than ever–and it’s altering at breakneck velocity. Now, prime practitioners exhibit tips to remodel content material into earnings at the present time and tomorrow…any content material, on any platform, in any marketplace, worldwide.

You’ll grasp leading edge new how you can seize consumers’ realization and wallets fast…make your reviews wannasee, haftasee, mustsee…drive extra worth via social structures, cellular applied sciences, and built-in advertising strategies…overcome demanding situations starting from undesirable buzz to piracy…fully leverage licensing, promotion, and sponsorships…and effectively marketplace all different types of leisure.

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Extra resources for The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

Example text

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In der Praxis der Kom muni kationsa rbeit sind d ie Erscheinungsformen des Sponsoring sehr viel fältig. Neb en d er bisher zug ru nde geleg ten Unte rscheidu ng 19 Sponsoring al s Element der Marketing· und Unternehmenskommuni kat ion in die Spon soringberei che Sport, Kultur sow ie Soziales/Umwelt u nd Medien soll d urch verschie dene Klassifikationen ein Übe rblick über die Vielfalt des Spons or ing gegeben werde n . Dabei ist zw ischen Sponsoringformen au s Sicht der Sponsoren und de r Ges ponserten zu untersc heiden.

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